About Dair Digital.

Dair Digital was founded by Darragh Bourke, who also runs Big Bark News & Media (bbnm.ie), a full digital agency for Ireland's canine sector. Dair Digital brings the same approach to any business, whatever the industry: websites, SEO and social media, backed by the software to track results properly.

The difference between this and most agencies: we build the software too. That means clients don't get a monthly PDF and a promise — they get a live dashboard connected to their own Google Search Console and social accounts, with real automated tracking behind it.

You can see that in practice on the live results page, which runs on our own production site and anonymised client sites, and on the work page, which shows both a WordPress build and fully custom, headless Next.js platforms.

Before founding Dair Digital, Darragh spent 10 years as a technical support engineer with one of the world's leading WordPress hosting providers — which is where most of what we know about keeping sites fast, secure and actually online under real traffic comes from.